Disney Magazine: Pages of Disney History

It will be fun to have a look back at the way Disney was through the pages of the Disney Magazine. This post features an issue with both key articles and vintage advertising for the Disney company and it’s affiliates.

Let’s have a look at the cover for this Fall 1993 issue:

Disney Magazine Cover

This magazine began in December of 1965 as the Disney News and was only 16 pages long. It was initially a free benefit for members of the Magic Kingdom Club, but later started charging a cover price (as above) with a discount for members.

The name was changed to Disney Magazine in January of 1994 to highlight it’s bigger size and expanded content. The Magic Kingdom Club ended in January of 2001 with the magazine continuing until the summer of 2005 when it finally folded.

What killed it? Apparently failing readership and the Internet.

Here is what could be found inside the Fall 1993 issue:

Disney Magazine Contents

But while each issue did give us some excellent Disney content, this post will focus mainly on advertisements. Such as:

Disney Magazine Subscription AdDisney Magazine Gold Card Ad

Buy Us First!

Very early in the magazine we are offered a subscription and a Disney Gold Card membership. With that out of the way, Disney moved on to offering products:

Disney Magazine Crystal Dumbo Ad

Arribas Brothers Crystal Dumbo

Disney Magazine Disney Dollar Ad

65th Anniversary Disney Dollar

Disney no doubt relied on it’s affiliates and partners to fill out the remaining advertising pages. Here are just a few of the companies that took full advantage of a captive Disney audience:

Disney Magazine Delta AdDisney Magazine National Ad

Delta and National

Disney Magazine Kodak AdDisney Magazine Red Boat Ad

Kodak and The Big Red Boat

Yes, before The Disney Cruise Line sailed into existence, there was an official cruise line to the Mouse: The Big Red Boat. I wonder how many have fond memories of time spent at sea with this line?

Premier Cruise Line was a cruise line that was headquartered in Cape Canaveral, Florida. It was licensed as the official cruise line for Disney starting in 1985 and used the trademark “The Big Red Boat” based on the color scheme of some of its ships. Premier was licensed to provide Disney characters on its ships, until the relationship ended in 1993.

We’ll end with a few articles from the magazine that I thought were interesting:

Disney Magazine Mighty Ducks

The Mighty Ducks Hockey Team

Still looking forward to their first season in 1993, this article gives some history of the franchise. Of course, we know now that Disney did not stand behind the team for long and quickly sold them off.

Disney Magazine Santa Fe

Walt and Steam

The two were inseparable back in the day and so I thought this was a nice nod to the Master! It was interesting to see the link between trains and Mickey Mouse, too.

And that concludes our look back through the pages of Disney history!

Mickey Mouse Club Push’em Car (Laundry Cart)

Push em Car

But just what is a PUSH’EM CAR?

I saw this in a small town antique shop years ago. It’s approximately 16″ x 24″ and the artwork is painted onto a masonite-type board. It has eight holes drilled around the edges and displays the Walt Disney Productions trademark, which dates it before 1987.

I didn’t know if it was an advertising board that would have been displayed in a store to sell some kind of pedal car, or if a Push’em Car was something that appeared on the original Mickey Mouse Club television show. The price was a little high, but I was able to get it down a little, but I still feel I paid too much. But it looked cool, so I took a chance.

Sometimes you win and sometimes you lose when you take a chance on something like this, and this time… I lost!

After researching on the Internet, I found that a Push’em Car was a mobile toy chest. It had two of these boards, one on each long side, and two other boards half the length on the ends, creating a rectangle-shaped box on wheels. The boards were screwed onto metal framing. It stood 22″ high at the top of the handles:

Push em Car full

This was offered for auction with a starting bid of $25.00 in 2008

Push em Car 2

Final sale price not known, but estimated value is between $50 – $125.00

So as I only have one of the boards, it is pretty much valueless except for curiosity sake.

Why should I have known better? First, if it were an advertisement for a toy or pedal car, the product would have been pictured on the board. Second, no sign board would be affixed to a wall in a store with eight screws, thus damaging the wall for what would probably be a temporary promotion. I’m a more seasoned collector now, and I can truthfully say that making mistakes like this one has made me a more successful buyer!

That said… I love this board! I have it hanging in my solarium where I can look at it every morning while I drink my coffee. So not a complete fail, I guess.