Chicago Toy & Game Fair: Navy Pier – November 19th, 2016
Dolls for boys. This is a statement that might cause some (men) to wonder. After all, aren’t dolls for girls? Well, consider this: has your son ever borrowed his sister’s dolls to play out some action scenario or other? Probably. But every ‘doll’ made for boys is called an ‘action figure’ and comes in smaller sizes, usually under 12″ tall. But why can’t boys have bigger ‘action figures’ to play with? Now they can with the Wonder Crew, Adventure Through Friendship! line of toys:
This is a brand new line of dolls that will soon be available in Target stores throughout the U.S. with plans for a Toys-R-Us launch later on, perhaps in Canada as well.
This line comes in four different ethnicities: Caucasian; African-American; Oriental; and East Indian (or perhaps Latino, I can’t quite remember). They only had the two versions shown above at the Toy Fair.
Crewmates combine the adventure of an action figure with the emotional connection of the favorite stuffed animal.
Striking a heroic pose!
Studies show that strong relationships and the ability to connect emotionally are key to happiness, health and even career success. Yet toys that encourage friendship and empathy are largely marketed to girls – sending the message to many boys that this kind of play is not for them.
Included with each Crewmate is a child-sized matching piece of adventure gear. When children suit up alongside their Crewmate, this not only adds to the crew-like vibe, but also deepens the imaginative play experience.
Nice packaging and detailing
We only saw examples of the superhero crew members, but eventually boys (and girls too) will be able to choose other adventure buddies, such as a rock star, a builder, a dinosaur guy, and a dreamer.
Crewmates are for the kind, cool and creative child – that’s what it takes to live the company’s motto: “Go anywhere. Be anything”. If you’d like to go somewhere and do something, why not click on over to their official website for more information and a few videos, as well as a further link to their blog.
I wasn’t given a Wonder Crew buddy for this review. My wife says I’m too old to play with dolls.
Toy & Game Fair Exhibitors
Berg Pedal Karts
Star Wars 501st Legion
Developmental Media Lab
Radio Flyer – Tesla Model S
Code & Go Robot Mouse