Sinclair Oil Corporation Inspired Pixar’s Dinoco

The Sinclair Oil Corporation is an American petroleum corporation, founded by Harry F. Sinclair on May 1, 1916, by combining the assets of 11 small petroleum companies. Originally a New York corporation, Sinclair Oil reincorporated in Wyoming in 1976. The corporation’s logo features the silhouette of a large green dinosaur. And there is where the Disney/Pixar tie-in begins!

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Dinoco is an oil company/gas station that has been seen in Toy Story and Cars. In Toy Story, the logo is an Apatosaurus. In Cars, the logo is a Tyrannosaurus Rex. Dinoco may have been based on the Sinclair Oil Corporation, because it also uses an Apatosaurus as its logo (above).

I recently came across a vintage promotional film for Sinclair service station owners entitled Sinclair: You Are a Retailer. It likely dates from the early 1960’s if the vehicles in it are any indication.

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This was an extremely well done film for an in-house effort! And it yielded many interesting images…

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Directly above, you can see what a typical Sinclair service station looked like back in the days of full-service and friendly attendants. Below is what a Dinoco service station looked like in Toy Story:

Dinoco Station Toy Story

Let’s compare all three dinosaur logos side by side. First will be Sinclair, then Dinoco from Toy Story, and last Dinoco from Cars:

Sinclair Sales Video 011     Dinoco Toy Story     Dinoco Cars

The first two dinosaur logos are very close, but it appears the Dinoco of the Cars franchise decided to power up their Dino!

It was a real treat to find this vintage promotional film from Sinclair! And it is good to see that Disney/Pixar is paying homage to companies that have helped to shape the landscape we pass through on a daily basis.

Ding Ding! Fill’er up please!

Book Review: Disney-Pixar Comics Treasury

I was going to be away from home for a while and wanted something to take with me to read. So I went to my local Chapters and found this book in the discount section:

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HarperCollins Publishers Inc. 2014

It contains 14 adaptions of the Pixar films with 1 extra bonus story involving Wall-E. I’ve read about half so far and have found a pattern developing, even though different writers are responsible for some of the titles.

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Being as I know the stories inside-out, I can follow the edited versions presented in the book reasonably well. But for first-time readers, many panels would not make sense, as crucial details are left out. It is obvious that these adaptions were not penned by seasoned comic book writers, individuals with a consummate knowledge of conveying a bigger story into the sometimes limiting space of comic book boxes.

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Now is as good a time as any to mention the bonus story entitled Wall-E: Recharge. As you would expect, there is no dialogue to help you understand what is happening, and because of the aforementioned inexperience of the writers with this medium the story is all-but incomprehensible!

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The best part of this treasury is the artwork! Every artist brought a great sense of the original story to each title with some truly breath-taking visuals. As a comic book fan from way back, this was a treat to read based only on the pictures (yup, I’m a picture guy).

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Not to be too tough on this treasury, it’s still a fun read with good work done by all of the creative talent involved. I would definitely recommend it to any Disney parent who would like a nice book of bedtime stories to share with their little Disney fans-to-be!

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